Creating a CV (curriculum vitae) is a pain: Curricoolum aims to make CV generation easy, effortless and fun.
The team at Curricoolum was determined to build a revolutionary CV generator. When I got the job there already was a first UI draft, but the team was looking for a full reboot of the app's interface and brand.
The challenge with the UI was designing a captivating experience for something the majority of internet users hates: filling forms :)
Logo Design & identity
Logo, final version
Logo concepts & iterations
The Logo design process consisted of 5 stages, each comprised of 2/3 proposals.
The first explorations revolved around the idea of the document itself, the curriculum vitae as the app's output; then I tried to visualize the concept of "smart and efficient tool for job search" — hence the suitcase iconography.
Ultimately, this last idea was chosen as the right one, and was refined until it reached its current form with the addition of wings, to designate a fast and powerful CV creation experience.
Rejected logos
Colors & typography
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#575a5d
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#005abb
UI Design
The UI went through 10+ iterations, with the first version — a "dark theme" layout — being the exact opposite of the current one: a white, clean and uncluttered visual style, with a bright blue as accent color.
▲ I designed form validation, tooltips and autocomplete in a way that could guide the user discreetly, while at the same time being recognized as a distinctive touch of the UI.
Forms, checkboxes, radio buttons, text fields, date pickers, sliders, tags, dropdowns, and every other input element were carefully crafted from scratch, without relying on any pre-built UI components.
UX Design was heavily informed by the reading of Luke Wroblensky's "Best practices for Form Design".
▼ As usual I designed every glyph, in this case the ones used in the sidebar.
Web app icons
"The challenge with Curricoolum's UI was designing a captivating experience for something the majority of internet users hates: filling forms :)"