Save The Mom

Save The Mom was a digital family manager: an easy and smart way for family members to stay connected & organized.

At the time of my hiring the team had already researched and mocked-up a visual identity and a UI early-draft; however they weren't satisfied with the results, so I was given the task to reinvent the app and its brand.

Note: I designed v1, the current release is the work of other talented designers.

Logo Design & identity

Logo, final version

Logo in different formats

Character Design

Character design, final version

My work began with character design: the target users (namely: moms) needed a mom character they could relate to.

The mom had to be a modern, dynamic, smart and successful woman, and of course a sweet and caring mother.

Several iterations were created, until we reached the final version thanks to the talent of graphic designer and illustrator Lara Savoia.

Character design iterations

Colors & typography

UI Design: Product Site

▼ This product site design has been featured on Web Designer Depot, One Page Love, and many others.

Save The Mom - Save The Mom, product site

Product site View full-size

UI Design: Web App

Signup page View full-size

Dashboard View full-size

The web UI carried all the familiar styles and features of the mobile UI on a larger screen.

I tried to keep the app's main functionalities — dashboard, calendar, shopping list and check-in — consistent across all platforms, so that the user would always feel in control of the experience.

Calendar, Daily View View full-size

Calendar, Weekly View View full-size

Calendar, Monthly View View full-size

Save The Mom - Calendar: Monthly View with modal window

Calendar, Monthly View w/ modal View full-size

Shopping List View full-size

Check-In View full-size

UI Design: iPhone App

App Icon

App icon in different sizes

▼ App development progressed in parallel with my work: the development team would send me wireframes of each app view, and I'd design the corresponding high-fidelity mockups.