Save The Mom was a digital family manager: an easy and smart way for family members to stay connected & organized.
At the time of my hiring the team had already researched and mocked-up a visual identity and a UI early-draft; however they weren't satisfied with the results, so I was given the task to reinvent the app and its brand.
Note: I designed v1, the current release is the work of other talented designers.
Logo Design & identity
Logo, final version
Logo in different formats
Character Design
Character design, final version
My work began with character design: the target users (namely: moms) needed a mom character they could relate to.
The mom had to be a modern, dynamic, smart and successful woman, and of course a sweet and caring mother.
Several iterations were created, until we reached the final version thanks to the talent of graphic designer and illustrator Lara Savoia.
Character design iterations
Colors & typography
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#869c77
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#d3c099
UI Design: Product Site
▼ This product site design has been featured on Web Designer Depot, One Page Love, and many others.
UI Design: Web App
The web UI carried all the familiar styles and features of the mobile UI on a larger screen.
I tried to keep the app's main functionalities — dashboard, calendar, shopping list and check-in — consistent across all platforms, so that the user would always feel in control of the experience.
UI Design: iPhone App
App Icon
App icon in different sizes
▼ App development progressed in parallel with my work: the development team would send me wireframes of each app view, and I'd design the corresponding high-fidelity mockups.
Splash Screen
Sign In/Sign Up
Signup part 1, 2
Signup part 3, 4
Dashboard
Calendar
Shopping List
Check-In
Settings
UI Design: iPad App
Splash Screen
Signup, step 1
Signup, step 2
Signup, step 3
Signup, step 4
Dashboard
Calendar, Daily
Shopping List
Check In
Iconography
Web & mobile app icons
Other visuals
Shopping list illustrations
Facebook Landing Tab
E-Mail template
"At the time skeuomorphic design was a thing, so the UI is rich in patterns, textures and light FX."